Creating an Online Presence

Setting up your website is one of the easiest things to do online. You only need to provide your coder with the specs of your website, and it will all be designed for you. The difficult part is marketing the website in the right way – having a web presence.

Most websites do not have any web presence. A lot of webmasters simply throw up a website and expect it to start receiving traffic and making sales. They just do not understand that fact that to get business, they have to aggressively undertake marketing.

Increasing your web presence means doing a lot of things at the same time. If you capitalized on only one way of getting traffic, you are leaving money on the table. Here is what you can do to increase your online presence for your new business:

1. Get high-quality backlinks to your website

Anyone can get links. The real work is involved in getting respected, high-quality links from authoritative websites. These can be done using reciprocal linking (with caution) or simply finding ways to post your link on an authority website. Once you get the hang of it, the process becomes simpler.

2. Use social bookmarking

Social bookmarking can be a great way to put your content in front of other people’s eyes. Using a tool such as Bookmarking Demon, you can bookmark your content over many websites in an hour. Although you will get only minimal traffic using social bookmarking, the links that you get from these websites can provide value to your web presence.

3. Send out a press release

For those who have a legitimate online business, you simply have to send out a press release. It can be related to your products and services, your company news, structural changes, etc. Anything newsworthy can be mentioned in the press release. But keep in mind that we are talking about paid press releases. Free press releases do not get distributed anywhere and are a good way to waste your time.

4. WhoIs page or bio

This is an absolute must you should always have a personal bio or WhoIs page this the page you send your prospects to or the one they see when they come looking for you. Add your hobbies display anything you like apart from questionable stuff and again don’t try to sell just give information on you and your business in that order. When people see your bio, they make a connection immediately, and it becomes more human you become a real person and not just an image on a computer screen.

Using these measures will dramatically increase your inbound links and improve your traffic. If you do it the right way, you will also increase your revenues. If you are a beginner, then you should do these first not necessarily in that order but get them done nonetheless and best of all using these tools almost always gets you on the first page.



Island Overhead Doors is probably the oldest door company in Vancouver.  Whether you need a Weather Stripping Garage Doors, garage door accessories or just information give them a call. 

Attracting New Customers

Attracting customers is very much necessary with any type of business. As a business owner, it is your main responsibility to know and think of ways on how you can actually attract customers to your site and or business.

Hand out flyers.

Might sound a bit archaic but it is a very effective strategy for new businesses. Come to the places where your target audience and distributed fliers to people who fit the profile of your audience. They must have a design and drafting professional quality and always include your contact information: phone, email, and website.

Offer free samples.
How will a person know if he Like a product or service if you do not test? Give free samples or your product testing and vouchers for a free service, for example, take a test class. This can be done outside of your local and surrounding area, through your website and social networks.

Delivery discounts.

Creates specials for your first clients. One idea is that from the day you open your store vouchers deliver with 30 days of validity. That way you ensure that your service or product test quickly and that your first client is generated in less than a month. Register who were your first customers and offer them special treatment in the long term.

Attend business meetings. Leverages fairs, expos, and events related to your business to offer attendees information about your company. The networking is one of the most valuable tools to find new customers and to potential partners and investors.

Find References.

Get that both your first buyers as professionals or experts in your industry speak well of your brand and you get new contacts.

Get Reviews

Ask your clients to create a review on your social media, your website, or any other place you would like.  If someone can find reviews saying that you’re the best at installing heat pump tacoma they are more likely to give you a call. 

Create a script for 30 seconds.

Before you approach any potential customer should know exactly what you’re going to say as and what you want out of it. Defines three basic scenarios: one for buyers, one for public relations or media and one for potential partners and investors. This makes it easier to do the first presentations.

Be your publicist.

Contact media or larger companies that serve the same geographic area public. Tell them about your company and how you might help. You can also use your contacts and business contacts. Call them or write them on social networks or through a personal email to friends, acquaintances, and relatives. Describable what your business is, invite them to know and share your information.

Use social networks.

Create an account (of your company) on the main networks such as Facebook and Twitter and start sharing free tips and advice for users interested in this topic. Ask influencers also disseminate your information; I recommend you give retweet or on their blogs. With these platforms you to search for users that match the profile of your target audience.

Swap cards.

Nothing less professional to come with a prospective client and not have a card with your information. Note that the letter is legible, that the information is complete and correct and that is clean, yet attractive and hard to miss. One option is to add a photo or an image.

Create a website.

Having a website or blog, professional and easy-navigation should be one of the first actions castes in your company. This not only allows you to reach new audiences but also give you more reliability and exposure to your brand.



Online vs. In Store

Online shopping has quickly become one of the preferred methods of shopping for everybody with internet access. Regardless where in the planet you may be located, with this shopping method is possible to purchase a wide arrange of products from anywhere in the world with just a clicks in real time.

One of the factors that has made online stores so popular is that they evoke the experience of buying products of any kind on a bick and mortar store, but without the hassle of going to the actual store. This process in commonly called B2C or Business to Customer and it’s one of the most popular forms of e-commerce utilized nowadays.

Some of the main conveniences that online stores like offer is that they are available 24 hours a day, 7 days a week, all year around, and since nowadays a majority of consumers have internet access on both their homes and work places, the process of shopping can be done quickly and without even taking a quick trip.

Another advantage that sites like this offer (and online stores in general) is that in order to sell their products they must include an accurate description of the products on sale, including text, photos and multimedia files. But what really makes them stand out in comparison to brick and mortar stores is that customers who have previously bought the item can rate and review it, helping customers to decide whether the product is a good option for them or not.

A point of sale solution will work in the same way offline as it does online, but there are certain devices that are required in order to complete the transaction. A product that is added to a shopping cart through an online store has to be scanned using a barcode scanner in a physical store. The product id and cost are captured for a final tally. Credit card payments are processed differently as well, customers simply type in their credit card number in the online checkout area whereas the the card itself is swiped through a credit card reader to capture all the required data in a real store. The final step is either an invoice that is emailed to the customer on the web or a printed sales receipt using a sales receipt printer in an actual store. All of these devices work together in the same way as an ecommerce checkout process, all you have to do is connect them to your computer with a USB port and transactions will be processed at the same time.

Finally, the most noticeable advantage that sites like offer is that the prices they offer are considerably lower. The reason of this is because to contrary to brick and mortar stores, the cost of running an online store is considerably lower. Another reason of their prices being lower is that online stores are able to seek out deals with many different vendors, reducing the price the customer may end up paying.

The main idea behind online shopping is to offer a great selection of products, suitable for every need you can think of. There are even specialized online stores that offer their customer products for specific needs, such as online pet stores, online clothing stores and more. However, the most popular ones are still stores like that offer an assorted variety of products.





Thank you to this fantastic Tree Service Portland for being one of our amazing sponsors! Whether you need regular maintenance on your trees and yard or you have an emergency, Eduardo’s Tree Service LLC and their combined 68 years of experience can be there to help.